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March 2, 2015

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Paramedics launch Imagine campaign

VANCOUVER – British Columbia’s 4,000 ambulance paramedics and emergency dispatchers are launching a major province-wide public awareness campaign today.

Imagine a World Without Paramedics is a multimedia campaign focused on the critical services paramedics provide throughout the province, 24 hours a day, seven days a week, 365 days a year.

The TV, print and radio campaign will run for the next eight weeks in communities across B.C. The ads and commercials can be previewed at

CUPE Local 873, Ambulance Paramedics of BC President Bronwyn Barter says “It's vital the public know who we are and what we do – that we make a difference. We are often a critical factor in the difference between life, death, patient outcomes and the overall time a patient utilizes the provincial healthcare system. Our job is to ensure every British Columbian has the best possible access to paramedicine.

“We realize that this campaign may well provoke strong emotions in viewers,” says Barter. “The reality is that the kinds of scenarios we are presenting are ones we face day in and day out as part of the indispensable work our members perform for the public.” 

The Ambulance Paramedics of BC will continue to strive to provide patients with optimal, professional care and services during their time of need.  Ambulance paramedics and emergency dispatchers are members of Local 873 of the Canadian Union of Public Employees. 

Mar 2 Paramedics launch Imagine campaign.pdf107.61 KB

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